Can you have your game and drink your beer too: Miller Lite introduces a game controller that is a real beer!

Posted by Scratch

Miller Lite has now offers a new gaming controller that’s also a can of Miller Lite, the beer Gods that make Miller announced today. Yes, that is correct, you can play Fortnite and chug your controller beer now. How cool is that?

As part of an ongoing campaign to appeal to the fast-growing population of gamers, the Miller Lite folks unveiled the first-ever “Cantroller,” a gaming controller that doubles as a 12-ounce can of Miller Lite.

It should be noted that Miller Lite is the preferred light beer of The Football Fan’s Diet, for what that is worth (we have no official relationship). But, back to Miller and their video controller that has an alcohol content in it. Yes, you can drink out of your game controller.

Although they are being introduced as novelty items rather than substitutes for the sophisticated controllers many gamers use today, Miller stated, the limited-edition, 10-button controllers were built to be used. They are launching this week in partnership with comedian and gaming fan Eric Andre.

(Image: Miller Lite)

(Image: Miller Lite)

Here is how it works: select fans age 21 and older will have a chance to win one of the custom controllers at a special event held at a private venue near the Electronic Entertainment Expo, or E3, the premier trade event for the video game industry held in Los Angeles.

At the Miller Lite event, scheduled June 12, select fans will be able to compete against Andre on Street Fighter, a video game classic, Miller stated. If they beat him, they’ll get a Cantroller. The items are not for sale and can only be obtained by beating Andre at the event.

“With some 40% of gamers already drinking beer while they play, we’re taking it to the next level by offering them a fun way to enjoy Miller Lite while they play their favorite games,” says Justine Stauffer, a senior manager on Miller Lite. “Miller Lite is a fan of gaming of all kinds, and the launch of the Cantroller is another way we’re connecting with the gaming community.”

On that note, I have one thing to Say, “Beer me.” Not wait. I meant, “Game on.”
(banner image: Miller Lite)